One of Southern California’s leading suppliers and installers of synthetic turf, Jack’s Turf (http://www.jacksturf.com/) today announced that now is the ideal time to seriously consider moving from natural grass to synthetic turf.

The reasons are many and important. Firstly, just yesterday, the Mayor of Los Angeles, Antonio Villaraigosa, called for increased city-wide water restrictions and water rates for those who fail to conserve. For a little back story, Southern California – despite the recent rains – is in the middle of a serve drought.

The last serious drought we faced was in the 1990s. Since then, the state’s population has increased by 9 million and a prolonged drought along the Colorado Basin also has reduced Southern California's water supplies from Northern California and the Colorado River.

Now consider that more than half an average family’s water usage is spent irrigating their lawns. With the current state of the economy and the promise of rising water rates, synthetic grass just makes sense. In an ironic twist, it is actually more ecologically sound and currently a greener solution than real grass. That’s because of the water conservation factor. We all need to conserve more water to keep the state alive.

Apart from the obvious positive environmental aspects of synthetic turf – like no need for toxic fertilizers and weed killers – there are positive convenience factors as well: no mowing required! From our experience, Jack’s Turf makes a lot of husbands happy to keep the ole lawn mower gathering cobwebs in the shed.

This sudden rush of happiness especially extends to Sunday mornings and afternoons, as according to survey, many experienced mowers would rather be sleeping in or taking a well-deserved nap. And if there’s yet another compelling reason to make the switch, numerous water departments across Southern California are offering rebates for homeowners who have synthetic turf installed. So there you have it, synthetic grass is greener than the real thing!

Terry Morrill, founder and CEO of Jack’s Turf Inc., adds, “We are already in the middle of a serious drought, and unfortunately, it is only going to get worse during the spring and summer months as water demand increases. Artificial grass from Jack’s Turf offers the ideal, ecologically-sound solution that encourages responsible water usage while maintaining the beauty of a home. Feel free to contact us for a free estimate at any time.” Terry Morrill also owns Pacific Pavingstone Inc., (http://www.pacificpavingstone.com), a company which specializes in the installation of paving stone driveways, patios, pool decks, walkways and paths – and which has also been included on the Inc 500 list of fastest growing companies, and this year was included on the Inc 5000 list. The company also recently won The Angie’s List 07 Super Service Award.